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How do we measure emotions? An excursion into the lab!

In the previous article, we listed five superpowers of human emotion that can be of great help to brands and marketers. At Feelin, we help you master these superpowers by directly accessing the emotional response of your target group. Today we’ll have a look behind the scenes and show you

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What are emotions and why do they matter for marketers?

Imagine this scenario. You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not really necessary, your old blender works fine. Now it’s Friday 18:07. You had a particularly long and rough week, feeling exhausted. Then you see the pop-up

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