Blog Series: Human Emotions in Marketing

We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing. In this series, we will place major findings of neuroscience research in the context of business world. We will show how emotions operate in consumer behavior and how marketers

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What are emotions and why do they matter for marketers?

Let’s start with a story – not a random one, today we start with perhaps the most famous story of brain injury in the history of neuroscience. The astonishing brain injury of Phineas P. Gage On the 13th of September 1848, the 25-year-old Phineas P. Gage was working as the

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