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Pre-launch Video Testing: 4 reasons why it matters for your business

Are you confident in your video ads? We all know video marketing can be extremely powerful and effective, but we are also familiar with the following situations: You spend tons of money making a video, but you are not confident about the return, because you don’t know whether your ad will work and achieve its […]
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AD BATTLE #9 Belfius vs. BNP Paribas: There are emotions behind money, and there is money behind emotions

Banks only tell you about finances? Our contestants from Feelin’s ad battle #9 Belfius and BNP Paribas won’t agree. For them, banking ads are rather about emotions. That’s why Belfius is presenting their mobile banking application that records heartwarming messages to each bank transfer. Voyaging from the Roman battlefield to the flower shop around the corner, BNP Paribas conveys […]
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What are emotions and why do they matter for marketers?

Imagine this scenario. You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not really necessary, your old blender works fine. Now it’s Friday 18:07. You had a particularly long and rough week, feeling exhausted. Then you see the pop-up ad of this beautiful shiny […]
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Key factors that brands must consider to keep audience engaged

Today, as consumers are constantly bombarded with video advertisement, it is crucial for brands, marketers and media agencies to cut through the noise and achieve a meaningful engagement with consumers. So if you are aiming at an optimal brand exposure, reducing consumers’ commercial avoidance is one of the most crucial objectives you should keep in […]
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AD BATTLE #3: Renault Clio vs Fiat 500: Whose ad “electrified” the audience?

In their recent ad campaigns, both Renault and Fiat have decided to promote the electric/hybrid-powered generation of their iconic models Renault Clio and Fiat 500. Both ads take the idea of “continuation” as a starting point, but we see two totally different finalizations. If you are not (yet) familiar with the concept and format of “Ad […]
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AD BATTLE #1 Burger King vs McDonald’s: There is more than taste…

With the concept of ad battle, we compare the branding effectiveness of two promotional videos that address similar products or services. Thanks to our advanced facial coding technology, proprietary pupil detection algorithm and the valuable feedback provided by viewers, we aim at unmasking the secrets behind every successful ad. The format of an ad battle consists […]
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