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Written by Chushu Wu24 February 2021

AD BATTLE #8 Duvel 6.66% vs. Victoria: A head-on confrontation between the devil and the angel

Opening with Duvel 6.66% and Victoria from AB InBev, Feelin’s Ad Battle #8 is meant to be more than a competition between two leading Belgian breweries – it’s a head-on confrontation between the devil and the angel. Giving us 666 reasons to have a Duvel 6.66%, Duvel’s production embodies all

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Written by Chushu Wu17 February 2021

AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…

For this week’s ad battle, FEELIN is presenting two contestants who are both good at adding thrills in life: Bet777 and Napoleon. But when communicating about “thrill”, the contestants have adopted different perspectives and, accordingly, different advertising approaches. For Napoleon, gambling is an exciting and elegant form of entertainment, whereas

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Written by Chushu Wu10 February 2021

AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?

If the sanitary crisis has taught us anything, it is that we should never take good health for granted. Health is the most precious thing in life, and the most precious gift to offer. That’s why both Delhaize and Colruyt are launching initiatives to promote better eating and healthy lifestyles.

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Written by Chushu Wu3 February 2021

AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?

If there is one type of advertisement that sells mood and emotions rather than the product itself, it’s definitely perfume ads. Cinematic language, dramatic story, hidden passion – successful perfume ads promote much more than drops of scented liquid, they tap into our psychology and link their fragrance with our

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Written by Chushu Wu20 January 2021

AD BATTLE #4 Proximus Flex vs Voo Zuny, who gives you the right “vibes”?

This week FEELIN is presenting you two ads featuring telco services Proximus and Voo. Both ads aim at promoting their new service alternatives to consumers: Proximus promises a more flexible package to every household based on individual needs, whereas Voo is talking loud and clear to the next-gen with their

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Categories

  • Ad Battle 8
  • Company 1
  • Human Emotions in Marketing 3
  • KPI 4
  • Marketing 2
  • News 1
  • ScienceSeries 4
  • Technology 2
  • Use Cases 5

Recent Posts

  • AD BATTLE #8 Duvel 6.66% vs. Victoria: A head-on confrontation between the devil and the angel

    24 February 2021
  • cover image

    How do we measure emotions? An excursion into the lab!

    19 February 2021
  • AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…

    17 February 2021

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