Written by Chushu Wu20 January 2021 This week FEELIN is presenting you two ads featuring telco services Proximus and Voo. Both ads aim at promoting their new service alternatives to consumers: Proximus promises a more flexible package to every household based on individual needs, whereas Voo is talking loud and clear to the next-gen with their
Written by Chushu Wu13 January 2021 In their recent ad campaigns, both Renault and Fiat have decided to promote the electric/hybrid-powered generation of their iconic models Renault Clio and Fiat 500. Both ads take the idea of “continuation” as a starting point, but we see two totally different finalizations. If you are not (yet) familiar with
Written by Chushu Wu6 January 2021 It’s not every day that you see a pop star like Taylor Swift falling from her treadmill after rapping and (awkwardly) dancing to Drake and Future’s music. The show gets even better when we discover the Swift-love of Drake. Yes, you didn’t get it wrong: Drake loves, besides Toronto, the
Written by Chushu Wu23 December 2020 With the concept of ad battle, we compare the branding effectiveness of two promotional videos that address similar products or services. Thanks to our advanced facial coding technology, proprietary pupil detection algorithm and the valuable feedback provided by viewers, we aim at unmasking the secrets behind every successful ad. The
