Written by Chushu Wu14 April 2021 Although insurance is a need-based industry, the fierce competition in the marketplace still makes it important for each insurance company to resonate with consumers and to be among the first ones that they think of – an objective that can be successfully realized through impactful advertising. This week Feelin is
Written by Chushu Wu10 March 2021 Banks only tell you about finances? Our contestants from Feelin’s ad battle #9 Belfius and BNP Paribas won’t agree. For them, banking ads are rather about emotions. That’s why Belfius is presenting their mobile banking application that records heartwarming messages to each bank transfer. Voyaging from the Roman battlefield to the flower shop around
Written by Chushu Wu24 February 2021 Opening with Duvel 6.66% and Victoria from AB InBev, Feelin’s Ad Battle #8 is meant to be more than a competition between two leading Belgian breweries – it’s a head-on confrontation between the devil and the angel. Giving us 666 reasons to have a Duvel 6.66%, Duvel’s production embodies all
Written by Chushu Wu17 February 2021 For this week’s ad battle, FEELIN is presenting two contestants who are both good at adding thrills in life: Bet777 and Napoleon. But when communicating about “thrill”, the contestants have adopted different perspectives and, accordingly, different advertising approaches. For Napoleon, gambling is an exciting and elegant form of entertainment, whereas
Written by Chushu Wu10 February 2021 If the sanitary crisis has taught us anything, it is that we should never take good health for granted. Health is the most precious thing in life, and the most precious gift to offer. That’s why both Delhaize and Colruyt are launching initiatives to promote better eating and healthy lifestyles.
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