AD BATTLE #10 Ethias vs Mutualité Chrétienne

Two leading insurance companies, who will conquer consumers' top-of-mind?

AD BATTLE #9 Belfius vs. BNP Paribas: There are emotions behind money, and there is money behind emotions

Banks only tell you about finances? Our contestants from Feelin’s ad battle #9 Belfius and BNP Paribas won’t agree. For them, banking ads are rather about emotions. That’s why Belfius is presenting their mobile banking application that records heartwarming messages to each bank transfer. Voyaging from the Roman battlefield to the flower shop around the corner, BNP Paribas conveys […]

AD BATTLE #8 Duvel 6.66% vs. Victoria: A head-on confrontation between the devil and the angel

Opening with Duvel 6.66% and Victoria from AB InBev, Feelin’s Ad Battle #8 is meant to be more than a competition between two leading Belgian breweries – it’s a head-on confrontation between the devil and the angel. Giving us 666 reasons to have a Duvel 6.66%, Duvel’s production embodies all the daring, youthful spirit and […]

AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…

For this week’s ad battle, FEELIN is presenting two contestants who are both good at adding thrills in life: Bet777 and Napoleon. But when communicating about “thrill”, the contestants have adopted different perspectives and, accordingly, different advertising approaches. For Napoleon, gambling is an exciting and elegant form of entertainment, whereas for Bet777, gambling is not […]

AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?

If the sanitary crisis has taught us anything, it is that we should never take good health for granted. Health is the most precious thing in life, and the most precious gift to offer. That’s why both Delhaize and Colruyt are launching initiatives to promote better eating and healthy lifestyles. But the two leading supermarkets […]

AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?

If there is one type of advertisement that sells mood and emotions rather than the product itself, it’s definitely perfume ads. Cinematic language, dramatic story, hidden passion – successful perfume ads promote much more than drops of scented liquid, they tap into our psychology and link their fragrance with our secret desire… This week, we […]

AD BATTLE #4 Proximus Flex vs Voo Zuny, who gives you the right “vibes”?

This week FEELIN is presenting you two ads featuring telco services Proximus and Voo. Both ads aim at promoting their new service alternatives to consumers: Proximus promises a more flexible package to every household based on individual needs, whereas Voo is talking loud and clear to the next-gen with their 100% digital offer. Did they succeed in creating […]

AD BATTLE #3: Renault Clio vs Fiat 500: Whose ad “electrified” the audience?

In their recent ad campaigns, both Renault and Fiat have decided to promote the electric/hybrid-powered generation of their iconic models Renault Clio and Fiat 500. Both ads take the idea of “continuation” as a starting point, but we see two totally different finalizations. If you are not (yet) familiar with the concept and format of “Ad […]

AD BATTLE #2 When Taylor and Drake are falling for each other, whom do you fall for?

It’s not every day that you see a pop star like Taylor Swift falling from her treadmill after rapping and (awkwardly) dancing to Drake and Future’s music. The show gets even better when we discover the Swift-love of Drake. Yes, you didn’t get it wrong: Drake loves, besides Toronto, the National Basketball Association, and singing […]

AD BATTLE #1 Burger King vs McDonald’s: There is more than taste…

With the concept of ad battle, we compare the branding effectiveness of two promotional videos that address similar products or services. Thanks to our advanced facial coding technology, proprietary pupil detection algorithm and the valuable feedback provided by viewers, we aim at unmasking the secrets behind every successful ad. The format of an ad battle consists […]