4 reasons why pre-launch video testing matters

Are you confident in your video ads? We all know video marketing can be extremely powerful and effective, but we are also familiar with the following situations: You spend tons of money making a video, but you are not confident about the return, because you don’t know whether your ad

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ad battle banking

AD BATTLE #9 Belfius vs. BNP Paribas: There are emotions behind money, and there is money behind emotions

Banks only tell you about finances? Our contestants from Feelin’s ad battle #9 Belfius and BNP Paribas won’t agree. For them, banking ads are rather about emotions. That’s why Belfius is presenting their mobile banking application that records heartwarming messages to each bank transfer. Voyaging from the Roman battlefield to the flower shop around

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How do we measure emotions? An excursion into the lab!

In the previous article, we listed five superpowers of human emotion that can be of great help to brands and marketers. At Feelin, we help you master these superpowers by directly accessing the emotional response of your target group. Today we’ll have a look behind the scenes and show you

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