Discover our latest articles and news over ads creativity, neuromarketing and video testing
4 Best Practices For Displaying Your Logo in Video Ads (With Examples!)
Jun 22, 2021
4 reasons why your Facebook ad is failing
Jun 8, 2021
AD BATTLE #10 Ethias vs Mutualité Chrétienne
Apr 14, 2021
Pre-launch Video Testing: 4 reasons why it matters for your business
Mar 25, 2021
AD BATTLE #9 Belfius vs. BNP Paribas: There are emotions behind money, and there is money behind emotions
Mar 10, 2021
AD BATTLE #8 Duvel 6.66% vs. Victoria: A head-on confrontation between the devil and the angel
Feb 24, 2021
How do we measure emotions? An excursion into the lab!
Feb 19, 2021
AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…
Feb 17, 2021
AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?
Feb 10, 2021
AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?
Feb 3, 2021
Blog Series: Human Emotions in Marketing
Jan 26, 2021
What are emotions and why do they matter for marketers?
Jan 26, 2021
AD BATTLE #4 Proximus Flex vs Voo Zuny, who gives you the right “vibes”?
Jan 20, 2021
Key factors that brands must consider to keep audience engaged
Jan 15, 2021
AD BATTLE #3: Renault Clio vs Fiat 500: Whose ad “electrified” the audience?
Jan 13, 2021
AD BATTLE #2 When Taylor and Drake are falling for each other, whom do you fall for?
Jan 6, 2021
AD BATTLE #1 Burger King vs McDonald’s: There is more than taste…
Dec 23, 2020
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