We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing.

In this series, we will place major findings of neuroscience research in the context of business world. We will show how emotions operate in consumer behavior and how marketers can make good use of emotions. This means you will not only discover tons of scientific facts (simply explained and mind-blowing), but also explore practical tips from FEELIN that are easily applicable to your own advertising strategies.

Here we will address the following topics:

#1 What are emotions and why do they matter for marketers?

#2 How do we measure emotions? An excursion into the lab!

#3 Everything you need to know about pupillometry

#4 The Impact of emotions on purchase intention and brand loyalty

#5 10 things in ads that elicit positive emotions

… and many more to come 😎