engaging audience

Key factors that brands must consider to keep audience engaged

Today, as consumers are constantly bombarded with video advertisement, it is crucial for brands, marketers and media agencies to cut through the noise and achieve a meaningful engagement with consumers. So if you are aiming at an optimal brand exposure, reducing consumers’ commercial avoidance is one of the most crucial

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AD BATTLE #1 Burger King vs McDonald’s: There is more than taste…

With the concept of ad battle, we compare the branding effectiveness of two promotional videos that address similar products or services. Thanks to our advanced facial coding technology, proprietary pupil detection algorithm and the valuable feedback provided by viewers, we aim at unmasking the secrets behind every successful ad. The

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