Blog Series: Human Emotions in Marketing

We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing. In this series, we will place major findings of neuroscience research in the context of business world. We will show how emotions operate in consumer behavior and how marketers

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What are emotions and why do they matter for marketers?

Imagine this scenario. You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not really necessary, your old blender works fine. Now it’s Friday 18:07. You had a particularly long and rough week, feeling exhausted. Then you see the pop-up

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