For this week’s ad battle, FEELIN is presenting two contestants who are both good at adding thrills in life: Bet777 and Napoleon. But when communicating about “thrill”, the contestants have adopted different perspectives and, accordingly, different advertising approaches. For Napoleon, gambling is an exciting and elegant form of entertainment, whereas
If the sanitary crisis has taught us anything, it is that we should never take good health for granted. Health is the most precious thing in life, and the most precious gift to offer. That’s why both Delhaize and Colruyt are launching initiatives to promote better eating and healthy lifestyles.
If there is one type of advertisement that sells mood and emotions rather than the product itself, it’s definitely perfume ads. Cinematic language, dramatic story, hidden passion – successful perfume ads promote much more than drops of scented liquid, they tap into our psychology and link their fragrance with our
We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing. In this series, we will place major findings of neuroscience research in the context of business world. We will show how emotions operate in consumer behavior and how marketers
Imagine this scenario. You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not really necessary, your old blender works fine. Now it’s Friday 18:07. You had a particularly long and rough week, feeling exhausted. Then you see the pop-up