Blog Series: Human Emotions in Marketing

We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing. In this series, we will place major findings of neuroscience research in the context of business world. We will show how emotions operate in consumer behavior and how marketers

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What are emotions and why do they matter for marketers?

Let’s start with a story – not a random one, today we start with perhaps the most famous story of brain injury in the history of neuroscience. The astonishing brain injury of Phineas P. Gage On the 13th of September 1848, the 25-year-old Phineas P. Gage was working as the

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engaging audience

Key factors that brands must consider to keep audience engaged

Only got two minutes? Here’s the take away version 🎁 Commercial avoidance (when consumers skip or stop watching your ad) imposes a negative impact on your advertising effectiveness. Whether consumers would keep watching your video is influenced by: Branding activities (how name, logo, packshots, etc. are presented in your ads)

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