How do we measure emotions? An excursion into the lab!
In the previous article, we listed five superpowers of human emotion that can be of great help to brands and marketers. At Feelin, we help you master these superpowers by directly…
AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…
For this week’s ad battle, FEELIN is presenting two contestants who are both good at adding thrills in life: Bet777 and Napoleon. But when communicating about “thrill”, the contestants have…
AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?
If the sanitary crisis has taught us anything, it is that we should never take good health for granted. Health is the most precious thing in life, and the most…
AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?
If there is one type of advertisement that sells mood and emotions rather than the product itself, it’s definitely perfume ads.Cinematic language, dramatic story, hidden passion – successful perfume ads…
Blog Series: Human Emotions in Marketing
We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing.In this series, we will place major findings of neuroscience…
What are emotions and why do they matter for marketers?
Imagine this scenario.You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not really necessary, your old blender works fine.Now…
AD BATTLE #4 Proximus Flex vs Voo Zuny, who gives you the right “vibes”?
This week FEELIN is presenting you two ads featuring telco services Proximus and Voo. Both ads aim at promoting their new service alternatives to consumers: Proximus promises a more flexible package to every…
Key factors that brands must consider to keep audience engaged
Today, as consumers are constantly bombarded with video advertisement, it is crucial for brands, marketers and media agencies to cut through the noise and achieve a meaningful engagement with consumers.…
AD BATTLE #3: Renault Clio vs Fiat 500: Whose ad “electrified” the audience?
In their recent ad campaigns, both Renault and Fiat have decided to promote the electric/hybrid-powered generation of their iconic models Renault Clio and Fiat 500. Both ads take the idea…
AD BATTLE #2 When Taylor and Drake are falling for each other, whom do you fall for?
It’s not every day that you see a pop star like Taylor Swift falling from her treadmill after rapping and (awkwardly) dancing to Drake and Future’s music. The show gets…