4 Best Practices For Displaying Your Logo in Video Ads (With Examples!)
- attribution, logo
A great video ad needs much more than stunning visuals, creative content, and the right soundtrack. More importantly, you want people to associate your video with your brand, and in the best case, deeply remember this association. Of course, your brand identity can manifest in various ways, but the most straightforward way must be your logo. Everyone knows the importance of having a well-designed logo, but what if your logo is not even noticed by the audience while watching the video?
A well placed and displayed logo can boost your branding efforts and your brand remembrance, whereas a misplaced or poorly displayed logo can overshadow all the hard work you’ve already put in your video.
Today Feelin has put together some of our best use cases and we will show you 4 ways to use your logo effectively in video ads.
In a nutshell:
- Use color contrast to make your logo stand out
- Timing! Timing! Timing!
- Make your logo dynamic
- Or give your logo a dynamic surrounding
1. Use color contrast to make your logo stand out
Small logos are often placed in the corner of the image and they are not the “star” of the video. One way to make small logos stand out is to create clear and dynamic color contrast. In their video campaign “Fort en frisson”, Napoleon Sports & Casino places its bright logo against a bleak background. Our eye-tracking analysis shows that their logo is one of the first things the audience notice!
2. Timing! Timing! Timing!
We just can’t emphasize enough on timing. With consumers’ shorter-than-ever attention spans, first impressions are everything. The first five seconds of a social video is precious time, so you need to let people notice your logo quickly.
Equally important to video’s intro is the end of the video, when the final pack shots are displayed. This moment is more about giving some impressions, but is crucial for audience to focus on your logo and really remember it.
But pay attention to keep your final scene clean and tidy. Too much information and too many elements will actually distract audience attention because they are not sure where to look at. A typical example would be the final shot of the following beer advertisement: viewers are focusing on the beer glass and tagline, but the packaging and the ingredients underneath are not noticed at all.
3. Make your logo dynamic
Make your logo dance and it really makes a difference! In some cases, static logos in the corner of the screen might not even be noticed by audience. In contrast, when the logo is displayed with animation, audience will pay extra attention to that.
4. Or place your logo in a dynamic environment
Of course it’s impossible to display your logo continuously with animation. Another alternative is to place the logo in a dynamic environment. For example, Proximus has placed their logo right next to the main action of the video, to make sure when audience are looking at the protagonist, they can also notice the logo right next to him.
Have you learnt some tips from this article? If you want to find out whether audience will notice and remember your brand’s logo, we are there to give you the answer in less than 48h! Contact us and boost the remembrance of your brand in no time!