AD BATTLE #8 Duvel 6.66% vs. Victoria: A head-on confrontation between the devil and the angel

Opening with Duvel 6.66% and Victoria from AB InBev, Feelin’s Ad Battle #8 is meant to be more than a competition between two leading Belgian breweries – it’s a head-on confrontation between the devil and the angel. Giving us 666 reasons to have a Duvel 6.66%, Duvel’s production embodies all the daring, youthful spirit and […]

How do we measure emotions? An excursion into the lab!

In the previous article, we listed five superpowers of human emotion that can be of great help to brands and marketers. At Feelin, we help you master these superpowers by directly accessing the emotional response of your target group. Today we’ll have a look behind the scenes and show you how we get our job done! […]

AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…

For this week’s ad battle, FEELIN is presenting two contestants who are both good at adding thrills in life: Bet777 and Napoleon. But when communicating about “thrill”, the contestants have adopted different perspectives and, accordingly, different advertising approaches. For Napoleon, gambling is an exciting and elegant form of entertainment, whereas for Bet777, gambling is not […]

AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?

If the sanitary crisis has taught us anything, it is that we should never take good health for granted. Health is the most precious thing in life, and the most precious gift to offer. That’s why both Delhaize and Colruyt are launching initiatives to promote better eating and healthy lifestyles. But the two leading supermarkets […]

AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?

If there is one type of advertisement that sells mood and emotions rather than the product itself, it’s definitely perfume ads. Cinematic language, dramatic story, hidden passion – successful perfume ads promote much more than drops of scented liquid, they tap into our psychology and link their fragrance with our secret desire… This week, we […]

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AD BATTLE #8 Duvel 6.66% vs. Victoria: A head-on confrontation between the devil and the angel

How do we measure emotions? An excursion into the lab!

AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…

AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?

AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?

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