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AD BATTLE #8 Duvel 6.66% vs. Victoria: A head-on confrontation between the devil and the angel

AD BATTLE #8 Duvel 6.66% vs. Victoria: A head-on confrontation between the devil and the angel

Posted by By Nicolas Debue February 24, 2021Posted inAd Battle, Featured Blog Post
Opening with Duvel 6.66% and Victoria from AB InBev, Feelin’s Ad Battle #8 is meant to be more than a competition between two leading Belgian breweries – it’s a head-on…
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How do we measure emotions? An excursion into the lab!

How do we measure emotions? An excursion into the lab!

Posted by By Nicolas Debue February 19, 2021Posted inHuman Emotions in Marketing, KPI, ScienceSeries, Uncategorized
In the previous article, we listed five superpowers of human emotion that can be of great help to brands and marketers. At Feelin, we help you master these superpowers by directly…
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AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…

AD BATTLE #7 Bet777 vs Napoleon: This time, it’s not just about rolling the dice…

Posted by By Nicolas Debue February 17, 2021Posted inAd Battle
For this week’s ad battle, FEELIN is presenting two contestants who are both good at adding thrills in life: Bet777 and Napoleon. But when communicating about “thrill”, the contestants have…
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AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?

AD BATTLE #6 Delhaize vs Colruyt: Two experts in Nutri-Score, but what about their impact score?

Posted by By Nicolas Debue February 10, 2021Posted inAd Battle
If the sanitary crisis has taught us anything, it is that we should never take good health for granted. Health is the most precious thing in life, and the most…
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AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?

AD BATTLE #5 Jean-Paul Gaultier “Le Mâle” vs Guerlain “L’homme idéal”: Absurd, but impressive?

Posted by By Nicolas Debue February 3, 2021Posted inAd Battle
If there is one type of advertisement that sells mood and emotions rather than the product itself, it’s definitely perfume ads.Cinematic language, dramatic story, hidden passion – successful perfume ads…
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