Blog Series: Human Emotions in Marketing
We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing.In this series, we will place major findings of neuroscience…
What are emotions and why do they matter for marketers?
Imagine this scenario.You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not really necessary, your old blender works fine.Now…
AD BATTLE #4 Proximus Flex vs Voo Zuny, who gives you the right “vibes”?
This week FEELIN is presenting you two ads featuring telco services Proximus and Voo. Both ads aim at promoting their new service alternatives to consumers: Proximus promises a more flexible package to every…
Key factors that brands must consider to keep audience engaged
Today, as consumers are constantly bombarded with video advertisement, it is crucial for brands, marketers and media agencies to cut through the noise and achieve a meaningful engagement with consumers.…
AD BATTLE #3: Renault Clio vs Fiat 500: Whose ad “electrified” the audience?
In their recent ad campaigns, both Renault and Fiat have decided to promote the electric/hybrid-powered generation of their iconic models Renault Clio and Fiat 500. Both ads take the idea…
AD BATTLE #2 When Taylor and Drake are falling for each other, whom do you fall for?
It’s not every day that you see a pop star like Taylor Swift falling from her treadmill after rapping and (awkwardly) dancing to Drake and Future’s music. The show gets…