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Blog Series: Human Emotions in Marketing

We are pleased to announce the launch of a series of blog articles talking about the role of emotions in marketing. In this series, we will place major findings of neuroscience research in the context of business world. We will show how emotions operate in consumer behavior and how marketers can make good use of […]
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What are emotions and why do they matter for marketers?

Imagine this scenario. You wanted to buy a new juice maker, after reading a lot of reviews and product comparisons, you decided it’s not really necessary, your old blender works fine. Now it’s Friday 18:07. You had a particularly long and rough week, feeling exhausted. Then you see the pop-up ad of this beautiful shiny […]
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AD BATTLE #4 Proximus Flex vs Voo Zuny, who gives you the right “vibes”?

This week FEELIN is presenting you two ads featuring telco services Proximus and Voo. Both ads aim at promoting their new service alternatives to consumers: Proximus promises a more flexible package to every household based on individual needs, whereas Voo is talking loud and clear to the next-gen with their 100% digital offer. Did they succeed in creating […]
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Key factors that brands must consider to keep audience engaged

Today, as consumers are constantly bombarded with video advertisement, it is crucial for brands, marketers and media agencies to cut through the noise and achieve a meaningful engagement with consumers. So if you are aiming at an optimal brand exposure, reducing consumers’ commercial avoidance is one of the most crucial objectives you should keep in […]
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AD BATTLE #3: Renault Clio vs Fiat 500: Whose ad “electrified” the audience?

In their recent ad campaigns, both Renault and Fiat have decided to promote the electric/hybrid-powered generation of their iconic models Renault Clio and Fiat 500. Both ads take the idea of “continuation” as a starting point, but we see two totally different finalizations. If you are not (yet) familiar with the concept and format of “Ad […]
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