KPI & METRICS
Innovative tools designed for marketers
We are not tech-focused. We address real problems faced by marketers. That’s why we build clear KPIs and metrics: no complex data, make informed decisions based on rich insight directly offered by your target audience.
We assess ad performance based on three major KPIs: emotion, attention, and recall.
Test your innovative ideas to avoid bad buzz, ensure your content engages the right audience, optimize the first 5 secs of your video, boost your brand recall, and much more!
A UNIQUE TECHNOLOGY FOR THE DIGITAL WORLD
We break down the laboratory walls
We developed patented technology and AI-based algorithms to achieve high-resolution in recording audience’ facial expressions, attention and pupil dilation.
BEHAVIORAL ANALYSIS MADE EASY
Real-time insights for your marketing campaigns
By offering a fully online eco-system developed for marketers, we provide an all-in-one tool to manage all your tests at once. Join the Feelin community, get in touch with your audience and test your videos in less than 48h!
How it works
Feelin provides an online platform to manage all your ads testing sessions
With an increasing presence of online advertising, we believe in a fully digital solution to deliver the results with the best turnaround.
Tailor-made your campaign
Compare your consumers’ reactions on a variety of segments such gender, age, language or interests
Get your insights when it counts
Manage all your campaigns in one place
Featured Blog Posts
Press & Media
Feelin, la start-up qui améliore l’efficacité des vidéos marketing
À peine mise sur les rails et déjà récompensée ! Feelin, start-up fondée il y a tout juste un an par Nicolas Debue et Loïc Adam, vient de décrocher le titre de Best Marketing Tool lors de la cérémonie annuelle des IAB Mixx Awards (organisée par l’association belge de marketing, la BAM).
We are currently on our agencies roadshow. We are looking for partners and beta testers who seek to improve their video advertising. Contact us to book a demo and discuss testing opportunities !
What about users privacy?
Privacy is our top priority. Users are fully aware of what is being tracked, they must grant permissions to start the recording of facial data. Gaze data collection and processing occur on the device.
How long does it take?
A typical user testing session last around 5 minutes, including calibration sequence. It means that you can get first insights into your campaign as fast as within few hours.
Can anyone use the app?
Yes, anyone 18 years old or older with a recent smartphone! Selection of users is based on your panel segmentation need. We are currently building a large community of users to help you gain richer and more accurate insights.